Mumbai. Engineer by degree, designer by choice.
Sanath Kapoor.
Sanath Kapoor.
UX designer.
UX designer.
Product designer and strategist.
Product designer and strategist.
Four years of designing apps, websites and internal tools in fintech, automotive and retail. I work out the why first, then every flow and state, so your developers get a build they can trust.
Teams I’ve designed for
Before I design anything, I ask why. Usually more than once.
Before I design anything, I ask why. Usually more than once.
I’m Sanath, a product designer in Mumbai. For 4+ years I’ve designed apps, websites and dashboards for startups and enterprises in fintech, automotive, retail, edtech and health, and led teams of four to six designers. I also build my own products, which is where most of my learning comes from.
4+
years designing products
4–6
designers led at one time
2
side projects, built out of curiosity
Products I’ve
helped ship
Screens shared on a call
BREEXI Pickup Platform
Mobility, UAE
BREEXI Pickup Platform
I’m taking a UAE pickup platform from an idea to a full product: strategy, flows, journeys, what the build needs, and the design.
In progress, case study after launch
Screens shared on a call
BREEXI Pickup Platform
Mobility, UAE
BREEXI Pickup Platform
I’m taking a UAE pickup platform from an idea to a full product: strategy, flows, journeys, what the build needs, and the design.
In progress, case study after launch
Built out of
curiosity
Live and in use
docandthebone
A practice app for a physiotherapist friend: her week, her patients and her session notes in one place. Ten days from idea to her phone. I set the strategy and design, and directed Claude through the build.
Made with
Claude, Claude Code, Figma, Next.js, Supabase, Vercel
Live and in use
docandthebone
A practice app for a physiotherapist friend: her week, her patients and her session notes in one place. Ten days from idea to her phone. I set the strategy and design, and directed Claude through the build.
Made with
Claude, Claude Code, Figma, Next.js, Supabase, Vercel
In use, every project
Idea to launch
My own way of taking a product from idea to launch, written down after Ekam taught me what skipping steps costs. I start every product with it now.
Made with
Claude, Claude Code
In use, every project
Idea to launch
My own way of taking a product from idea to launch, written down after Ekam taught me what skipping steps costs. I start every product with it now.
Made with
Claude, Claude Code
Prototype
Ekam
One app for the agent who sells both mutual funds and insurance, instead of an app per insurer. Researched, designed and prototyped end to end with Claude executing to my direction, then paused on purpose.
Made with
Claude, Figma, Expo
Prototype
Ekam
One app for the agent who sells both mutual funds and insurance, instead of an app per insurer. Researched, designed and prototyped end to end with Claude executing to my direction, then paused on purpose.
Made with
Claude, Figma, Expo
Ways to work
with me
01
Product strategy and new apps
6–10 weeks
Who it’s for
For founders and teams with an idea, or a first version that isn’t landing. We work out what the product needs to do for the business before any screens get drawn.
What you get
Product brief, research and strategy
Feature map and PRD with a clear v1
Flows, wireframes and high-fidelity UI
Prototype and developer handoff
Product strategy and new apps
Who it’s for
For founders and teams with an idea, or a first version that isn’t landing. We work out what the product needs to do for the business before any screens get drawn.
What you get
Product brief, research and strategy
Feature map and PRD with a clear v1
Flows, wireframes and high-fidelity UI
Prototype and developer handoff
02
Custom web apps and PWAs
Scoped per project
Custom web apps and PWAs
03
UX audit
1–2 weeks, fixed scope
UX audit
04
Website design and development
3–6 weeks
Website design and development
05
Design partner
Monthly
Design partner
Not sure which fits? Tell me the problem and I’ll tell you.
Every state,
before a line of code
Design comes first
I don’t move to development until every flow, screen and state is worked out in Figma. I learned this the hard way: skipping steps to get to a build only means more iterations later.
I think about what’s behind the screen
Where the data comes from, who signs in where, what happens when a payment fails. My engineering background makes me ask early, as I did on car&bike and BREEXI.
I learn by building
I studied engineering, then chose design. I’d never shipped an app myself, so I built one, and picked up the tools on the way.
AI comes after the thinking
I get the problem and the context clear in my head first, then bring Claude in to brainstorm and draft. Nothing it gives me goes in without me going through it in depth.
How we’ll
work together
A 30-minute call
A 30-minute call
Day 1
You tell me what you want built. I ask why, who it’s for and what has to change for the business. If I’m not the right fit, I’ll say so.
You get
Clear next steps, even if we don’t work together.
A proposal that names the real problem
A proposal that names the real problem
Week 1
I come back with what I think the actual problem is, the scope that fixes it, a timeline and a quote.
You get
A one-page proposal you can share with your team.
Design in short loops
Design in short loops
Up to 6 weeks
Research, flows, then screens. You see work every week, not one big reveal at the end, so feedback lands while change is still cheap.
You get
Weekly check-ins and a live Figma file.
Handoff and launch support
Handoff and launch support
Launch
Developer-ready files, a component library and walkthroughs with your devs. I stay on through launch to review the build.
You get
Specs, a prototype and a QA pass on the build.
Tell me what
you’re building
Got an idea, a product that isn’t landing, or a tool your team needs built? Tell me about it. You’ll get an honest reply with next steps, even if I’m not the right fit.
Message me ↗
Based in
Mumbai, working with teams anywhere
Mumbai. Engineer by degree, designer by choice.
Sanath Kapoor.
UX designer.
Product designer and strategist.
Four years of designing apps, websites and internal tools in fintech, automotive and retail. I work out the why first, then every flow and state, so your developers get a build they can trust.
Teams I’ve designed for
Before I design anything, I ask why. Usually more than once.
I’m Sanath, a product designer in Mumbai. For 4+ years I’ve designed apps, websites and dashboards for startups and enterprises in fintech, automotive, retail, edtech and health, and led teams of four to six designers. I also build my own products, which is where most of my learning comes from.
4+
years designing products
4–6
designers led at one time
2
side projects, built out of curiosity
Products I’ve
helped ship
Screens shared on a call
BREEXI Pickup Platform
Mobility, UAE
BREEXI Pickup Platform
I’m taking a UAE pickup platform from an idea to a full product: strategy, flows, journeys, what the build needs, and the design.
In progress, case study after launch
Built out of
curiosity
Live and in use
docandthebone
A practice app for a physiotherapist friend: her week, her patients and her session notes in one place. Ten days from idea to her phone. I set the strategy and design, and directed Claude through the build.
Made with
Claude, Claude Code, Figma, Next.js, Supabase, Vercel
In use, every project
Idea to launch
My own way of taking a product from idea to launch, written down after Ekam taught me what skipping steps costs. I start every product with it now.
Made with
Claude, Claude Code
Prototype
Ekam
One app for the agent who sells both mutual funds and insurance, instead of an app per insurer. Researched, designed and prototyped end to end with Claude executing to my direction, then paused on purpose.
Made with
Claude, Figma, Expo
Ways to work
with me
Product strategy and new apps
Who it’s for
For founders and teams with an idea, or a first version that isn’t landing. We work out what the product needs to do for the business before any screens get drawn.
What you get
Product brief, research and strategy
Feature map and PRD with a clear v1
Flows, wireframes and high-fidelity UI
Prototype and developer handoff
Custom web apps and PWAs
UX audit
Website design and development
Design partner
Not sure which fits? Tell me the problem and I’ll tell you.
Every state,
before a line of code
Design comes first
I don’t move to development until every flow, screen and state is worked out in Figma. I learned this the hard way: skipping steps to get to a build only means more iterations later.
I think about what’s behind the screen
Where the data comes from, who signs in where, what happens when a payment fails. My engineering background makes me ask early, as I did on car&bike and BREEXI.
I learn by building
I studied engineering, then chose design. I’d never shipped an app myself, so I built one, and picked up the tools on the way.
AI comes after the thinking
I get the problem and the context clear in my head first, then bring Claude in to brainstorm and draft. Nothing it gives me goes in without me going through it in depth.
How we’ll
work together
A 30-minute call
Day 1
You tell me what you want built. I ask why, who it’s for and what has to change for the business. If I’m not the right fit, I’ll say so.
You get
Clear next steps, even if we don’t work together.
A proposal that names the real problem
Week 1
I come back with what I think the actual problem is, the scope that fixes it, a timeline and a quote.
You get
A one-page proposal you can share with your team.
Design in short loops
Up to 6 weeks
Research, flows, then screens. You see work every week, not one big reveal at the end, so feedback lands while change is still cheap.
You get
Weekly check-ins and a live Figma file.
Handoff and launch support
Launch
Developer-ready files, a component library and walkthroughs with your devs. I stay on through launch to review the build.
You get
Specs, a prototype and a QA pass on the build.
Tell me what
you’re building
Got an idea, a product that isn’t landing, or a tool your team needs built? Tell me about it. You’ll get an honest reply with next steps, even if I’m not the right fit.
Message me ↗
Based in
Mumbai, working with teams anywhere